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Privacy Policy

Last updated: November 27, 2025

At Peak PREformance, LLC (“Peak PREformance”, “we”), we are committed to protecting your privacy. This policy explains what data we collect, how we use it, the legal bases we rely on, and what rights you have.

1. Data we collect

  • Account data: name, email, hashed password, and preferences.
  • Optional health and activity data: metrics from connected wearables (e.g., steps, heart rate, sleep) when you link a device or service.
  • Technical data: IP address, device identifiers, browser type, pages visited, and cookies or similar technologies.
  • Communications: messages with your coach, support requests, and surveys.

2. How we use data

  • Provide and improve our personalized coaching services.
  • Personalize recommendations and content.
  • Communicate with you about updates and support.
  • Security, fraud prevention, and legal compliance.
  • Analytics to improve performance and experience.

3. Legal bases

We process your data under applicable legal bases, including: (i) your consent, (ii) performance of a contract, (iii) legitimate interests, and (iv) compliance with legal obligations.

4. Retention

We retain data while your account is active or as needed for the purposes described. When no longer needed, we securely delete or anonymize it.

5. Sharing data

  • Service providers and subprocessors supporting our services under confidentiality and security commitments.
  • Integrations with third-party wearables or apps, only when you authorize it.
  • Legal requirements or to protect rights, safety, or property.
  • Business transfers (e.g., merger or acquisition) with appropriate notice.

6. Your rights

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict or object to processing, data portability, and to withdraw consent. You may also lodge a complaint with your data protection authority.

7. Security

We implement reasonable technical and organizational measures to protect your data. No system is 100% secure, but we continuously work to strengthen information security.

8. Children

Our services are not directed to children where parental consent is required by law. If you believe a child has provided us information without authorization, please contact us to delete it.

9. International transfers

We may transfer data outside your country. When we do, we apply appropriate safeguards, such as standard contractual clauses or other measures recognized by applicable law.

10. Changes to this policy

We may update this policy to reflect changes in our practices. We will post the updated version and indicate the “Last updated” date.

11. Contact

If you have questions or wish to exercise your rights, contact us at:
privacy@peakpreformance.com